Although most facilities can be made navigable by the installation of well positioned, clear, concise signage, it is also possible to incorporate a more subtle form of wayfinding by creating "landmarks" using artworks such as sculptures and other architectural features which can be positioned in atriums or main corridor junctions. These features help to create a much more user friendly system and add considerably to the aesthetic quality of any building.
When we receive a brief from a client we spend a considerable time on site. We observe the behaviour of visitors, staff and vehicular traffic navigating its way around the site. This helps us to pinpoint problem areas where disorientation occurs and where traffic flow slows down due to ambiguity of existing signage, or lack of correct information. Speaking to a cross section of staff members will often provide an insight into where visitors on site encounter problems.

We also take note of any specific criteria which may be unique to that facility e.g. in the case of hospital wayfinding, any proposed signage would have to be designed to assist the visually impaired. In an office complex within a listed buiding signage materials may have to be aesthetically compatible with existing decor.

All of these problems can be solved by using the proven techniques and strategies of Wayfinding and adapting them to provide solutions to the unique navigational problems of any given location.
Consider the problems which face all of us when arriving at any large facility for the first time. How easy is it to navigate through the site from a main entrance or car park to your desired location?

First of all, you need to be able to identify the main entrance nearest your destination and, if driving, where designated visitor car parking can be found.

On entering the building you will be faced with a choice of several main corridors, and there may be more than one floor level. Navigating interior corridors presents a further series of problems, the greatest of these being the sense of disorientation which arises when entering an enclosed space. Trying to find your desired location can be difficult as you progress through a series of corridors and floor levels. You may also find that the disorientation can be at its greatest when, after having completed your visit, you close the door behind you and realise you have no idea where you are or how you are going to get back to the main reception or exit doors. It is surprising how many large buildings have litte or no "WAY OUT" signage.