Why do some signs and graphics look and perform better than others? The answer is good design. Producing well designed signs is not just a matter of conception, whatever the nature of the project it must be correctly and appropriately constructed for the job it has to perform.

Sign design is not simply a case of producing a flat graphic image. There are certain unique elements which have to be considered when creating signage. These elements must be carefully reviewed and modified during the design process to reflect the unique requirements of every client. Good signage should:

Reflect and enhance clients' existing corporate standards.

Be graphically concise and visually consistent.

Utilise quality materials to ensure low maintenance and long life.

Be constucted to be flexible and adaptable to change.

Be aesthetically compatible with surrounding architecture.

Be capable of incorporating directional and informational elements.

Always be compliant with current Planning Legislation.

The recent advances in digital technology have freed the letterform from a static fixed object to outlined shapes with malleable properties waiting to be brought to life. With our deliberate policy of continuous upgrading and utilisation of new technologies, the design capabilities housed within Campbell Sign Services are amongst the best that the industry has to offer.